Wake County Smart Grid Roundtable Focuses on Marketing and Talent

February 22, 2012

Research Triangle Region, N.C. -- Wake County Economic Development hosted its third Smart Grid Executive Roundtable Feb. 21. Smart grid is a priority cluster target for Wake County and the Research Triangle Region.

The executive roundtable is an industry-lead forum for business-to-business networking, strengthening the cluster in Wake County and the Research Triangle Region, and learning more about economic development efforts. It is designed to strengthen the cluster internally through linking local businesses through the supply chain and finding opportunities for partnership as well as position and market the region externally.

Wake County and the region offers cluster businesses an incomparable concentration of companies, assets and the right mix of highly skilled workers. The region has been cited by two Duke University studies as a leader in smart grid innovation. GreenTechMedia in a March story made the case for the region being dubbed “The New Silicon Valley of the Smart Grid.”

Wake Economic Development, Research Triangle Regional Partnership, N.C. State Universities and others worked collaboratively to grow smart grid businesses as part of its broad-based Research Triangle Cleantech Cluster.

Forty-four people representing 28 companies and partners attended the February roundtable. The group presented its new marketing collateral positioning Wake County and the region as the hub of smart grid innovation. Those in attendance provided additional input on the collateral and gave their approval. The group also received updates on the Research Triangle Cleantech Cluster and Wake’s new talent recruitment initiative.

The next Smart Grid Executive Roundtable will be an evening networking reception scheduled for June 5.