Fort Bragg Regional Alliance Teams with Research Triangle Region and NC Southeast in Marketing
Partnerships will Market to Military Industries
May 23, 2012
FAYETTEVILLE, N.C. – The Fort Bragg Regional Alliance will contract with North Carolina’s Southeast and its Research Triangle Region counterpart in a yearlong effort to attract defense-related companies to 11 central and eastern North Carolina counties. The arrangement by the Fort Bragg Regional Alliance, an organization founded to ready communities surrounding Fort Bragg for BRAC-related growth, outsources operation of the Alliance’s marketing programs and strategies to the two regional partnerships.
“One of the things our organization has done is, where possible, leverage partnerships with existing organizations instead of creating something new,” explained Greg Taylor, executive director of the Fort Bragg Regional Alliance, based in Fayetteville. The eleven counties served by the Alliance straddle both North Carolina’s Southeast and Research Triangle Region, as well as one county in the Piedmont Triad Region. While the Alliance has worked closely with the regional partnerships since its founding in 2006, the new arrangement builds on those collaborative ties. “The Southeast and Research Triangle Regional Partnership (RTRP) have been involved all along,” Mr. Taylor says. “This partnership takes our work together to the next level; further leveraging our respective resources and expertise to continue the development of the region’s defense industry cluster.”
Leaders of the marketing effort are implementing a strategy for reaching out to defense contractors and subcontractors in promoting the business benefits of the Fort Bragg Region. They also intend to survey existing military contractors as part of an effort to draw more Pentagon contracts and subcontracts into the region. The group’s marketing vision extends beyond opportunities specifically related to BRAC, which added major U.S. Army and U.S. Army Reserve commands to Fort Bragg. “Military opportunities here aren’t limited to BRAC-related projects,” Mr. Taylor says.
Taken together, N.C. Southeast and RTRP have about 50 years of regional marketing and site-selection project management experience. “These are premiere economic development organizations that are respected around the world,” says Phyllis Owens, director of the Harnett County Economic Development Commission. “They are strategically focused and expert at project handling,” says Ms. Owens, who chairs the Fort Bragg Regional Alliance’s marketing committee. She calls the new arrangement “a big step forward.”
With its ready access to defense organizations, military-savvy workers, research institutions and more, the Fort Bragg Region is uniquely positioned to attract defense businesses. “We have one of the largest concentrations of U.S. military installations in the world and a unique mix of R&D assets, talent and existing industry that makes the Fort Bragg Region a prime spot for growing defense-related companies,” says Lee Anne Nance, senior vice president of Research Triangle Regional Partnership. “We want to make sure industry knows what the Fort Bragg Regional Alliance has to offer when they make their business investment and location decisions,” Ms. Nance says.
The Alliance’s marketing contract with N.C. Southeast and Research Triangle Region, which extends through mid-2013, acknowledges the value of cluster-based job creation and business recruitment strategies. “Defense as an industry in this part of North Carolina touches on military organizations, small- and mid-sized companies, large corporations, community colleges and research universities,” says Steve Yost, president of North Carolina’s Southeast. “The complex and fast-changing needs of today’s military make it a great time to promote the Fort Bragg Region to defense contractors, subcontractors and suppliers,” Mr. Yost adds. “That’s what makes this new partnership so exciting from a marketing standpoint.”
The Fort Bragg Regional Alliance (formerly the BRAC Regional Task Force) was created in 2006 as a partnership of governments of the 11 counties and 73 municipalities surrounding Fort Bragg and Pope Army Air Field. The Alliance’s mission is to work with our members and other available resources to address the challenges and leverage the opportunities presented by the growth at Fort Bragg. “The relocation of the U.S. Forces Command and the U.S. Army Reserve Command in particular present a unique opportunity for our region, “said Mr. Taylor. “The next few years are crucial to this economic development effort.” Additional information may be found at www.bracrtf.com.
Established in 1990, the Research Triangle Regional Partnership (RTRP) is a business-driven, public-private partnership dedicated to keeping the 13-county Research Triangle Region economically competitive through business, government and educational collaboration. RTRP offers a wide array of services to help companies grow and expand in the region and to help economic development partners meet the needs of businesses and prospects. Visit www.researchtriangle.org for additional information.
Based in Elizabethtown, North Carolina’s Southeast is supported by an annual appropriation from the North Carolina General Assembly as well as cash and in-kind contributions from business allies. Founded in 1994, the partnership works closely with government, educational and philanthropic partners to bring new jobs and investment to an 11-county area stretching from the Atlantic Ocean to the Sandhills. For additional information, visit www.ncse.org.