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inMotionNow, Inc. Secures Venture Financing from Madison River Ventures & Naples Management


Research Triangle Park, N.C. - inMotionNow, Inc., formerly Proof-it-Online, LLC, the enterprise SaaS company that continues to provide ad and interactive agencies, media and entertainment companies, printers, publishers and brands with a cloud-based content review and approval solution, announced today that it has received growth funding from Madison River Ventures (MRV) and previous investor group Naples Management and Investment Company (NMIC).

The company's new name, inMotionNow, Inc., reflects the further evolution of their flagship product, which has been broadly adopted by leading companies like Disney, Technicolor, Staples, and Foot Locker, as well as mid-size brands and creative agencies. The solution serves interactive and motion driven content approval, such as review and approval capture for video, web, and mobile assets. The name better reflects the dynamic nature of the content that is now being managed and tracked with inMotion.

"The growth capital from MRV and NMIC is extremely timely and strategic. Cloud-based technologies aimed at streamlining the content development process are gaining ground as businesses look for ways to compete more effectively. As a leader in this space, we continue to deliver the best of breed technologies our customers expect of us." said Rob Munz, co-founder and CEO of inMotionNow, Inc. "The experience our investors have demonstrated in helping other technology companies build needed business infrastructure to support rapid growth and scale has us excited about their contribution and the future of inMotionNow."

In connection with the funding, Steve Vanderwoude, managing director of MRV, becomes the Chairman of the Board and joins a strong and experienced leadership team.

"The team at inMotionNow has done an amazing job developing relationships and delivering solutions to some of the largest brands, entertainment companies and agencies in the world," said Steve Vanderwoude. "We echo management's excitement and are enthusiastic about the future of inMotionNow. As more content is produced for the various offline and online channels, the opportunity grows. inMotionNow will become a standard within the content creation process."

The inMotionNow solution allows reviewers one-click access to content that's pending their approval in a cloud-hosted environment and to easily markup and share feedback on a wide range of content including video, web, animation, and other motion content. As an end-to-end solution for the review and approval process, inMotion also automates the routing of content to reviewers, provides status tracking of assets and projects, manages version control, and maintains archives of feedback and approvals. This investment will be used to accelerate product development and customer acquisition.

About inMotionNow
inMotionNow is a leading enterprise approval workflow solution for print, video, and interactive content, facilitating efficiency and productivity in the approval process. InMotionNow's cloud-hosted solution enables companies to manage and track content and projects in a centralized, online environment. inMotionNow users can review and markup proofs online and deliver approval back in minutes, from any internet-enabled device or through the inMotionNow app for iPhone and iPad.

About Madison River Ventures
Madison River Ventures, based in the Research Triangle area of North Carolina, is an active investor in early stage ecommerce and SaaS companies. MRV invests in extraordinary entrepreneurs who have the vision, ability, and drive to build great teams and even greater companies.

About Naples Management and Investment Company
NMIC is based in Naples, Florida and is a diversified investment company deploying investment capital across a broad range of asset classes with a focus on early stage growth companies led by dynamic entrepreneurs.