News

New Web Site Markets Research Triangle Region as Business Location of Choice


Research Triangle Region, N.C. – The Research Triangle Regional Partnership (RTRP) has launched a new Web site that showcases the Research Triangle Region’s competitive assets, world-leading clusters and innovative companies that make the region one of the most economically competitive in the world.

“A high-impact Web site is an essential marketing tool for economic development,” said Charles A. Hayes, president and CEO of RTRP, which leads economic development for the 13-county region.

“Companies and site selection consultants often narrow their short list of potential locations using online data before anyone even knows they are looking for a site,” Hayes said. “Our new Web site is designed intentionally to help visitors see quickly and clearly why this region is one of the best places in the world for innovative companies to locate and grow.”

RTRP’s new Web site, www.researchtriangle.org, is designed to support the region’s brand, offer essential data and information in an easily accessible format for those who are making location decisions, and provide a valuable online marketing resource for economic development partners across the region, said Lee Anne Nance, RTRP’s senior vice president for strategic initiatives, who led the redesign project.

The site offers key new features:

  • Landing pages for each of the region’s 13 counties to showcase their unique assets and amenities and demonstrate how they support the region’s industry clusters.

  • Detailed information on the region’s targeted clusters, lists of organizations within those clusters, and proof points showing why the region is uniquely positioned to support the growth of those clusters.

  • Tight integration with the N.C. Department of Commerce Economic Development Intelligence System (EDIS), which provides extensive and continuously updated regional and county demographic and business data.

  • Extensive use of graphics and mapping to present data and information in an easily accessible format.

  • “Partners” section with links and descriptions of the many business, government, academic and business support organizations that collaborate to promote regional economic development.

  • Contact information on every page to direct visitors to the person who can handle specific inquiries and requests.

  • News and accolades customized for each county and cluster.

  • A sophisticated content management and analysis system, providing easy-to-use tools to keep content fresh and relevant and extensive analytics to show how visitors are accessing and using the site.

“We intend to make use of these rich analytic tools to better understand who is using our site, what they are interested in seeing and doing on the site, and what enhancements will best allow them to experience the many assets and amenities our region has to offer them,” Nance said. “The Research Triangle Region is a world leader in life sciences and technology, a magnet for talented, creative workers, and one of the best places in the world to live, play and do business,” she said. “Anyone who visits our new Web site should be able to clearly see that and realize that we simply provide one of the best environments in the world for their company to grow and thrive.”

The Research Triangle Region of North Carolina is home to The Research Triangle Park and the counties of Chatham, Durham, Franklin, Granville, Harnett, Johnston, Lee, Moore, Orange, Person, Vance, Wake and Warren. The Research Triangle Regional Partnership leads the region’s economic development strategy, The Shape of Things to Come. For more information, visit www.researchtriangle.org or call (919) 840-7372.