Research Triangle Cleantech Cluster Launches Research and Branding Projects, Names Officers
February 28, 2013
Research Triangle Region, N.C. – The Research Triangle Cleantech Cluster (RTCC) has tapped RTI International for a research project to map and analyze the 13-county Research Triangle Region’s assets in smart grid, smart water and smart transportation.
Also in February, board members launched a market and brand development project and elected a powerhouse slate of officers who will steer RTCC’s strategy to accelerate growth in the region’s clean technology sector.
In the research project, RTI will identify what companies, institutions, and research and development capacity exist in the region, analyze market barriers and opportunities, and determine what specific actions RTCC can take to accelerate the growth of the cleantech economy. One of the world’s leading research institutes, RTI provides research and technical services to governments and businesses in more than 75 countries. Terry Pierson, RTI’s vice president for global climate change and environmental science, serves on the RTCC board.
The research findings will underpin all of the organization's next steps, said RTCC board member Allen Burchett, senior vice president of ABB Inc. in North America. ABB is a global leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact.
“The Research Triangle Cleantech Cluster got its start from market intelligence that showed this region’s strength in the energy sector, especially smart grid,” Burchett said. “This research project will take a deeper dive into the region’s clean technology sector, building on what we already know about our unique opportunity to invent, manufacture and sell smart energy, smart water and smart transportation technologies to the world.”
At the same time, the market and brand development project, led by brand consultant The Stone Agency and creative partner Liaison Design Group, will help RTCC position the region as a global destination for clean technology companies in the areas targeted by its research projects, said RTCC Managing Director Lee Anne Nance.
“The Research Triangle Cleantech Cluster has adopted a strong brand promising to showcase and grow the unmatched cluster of clean technology companies in this region that are and will deliver economic, technical and societal value,” Nance said. “We’ve hired Stone and Liaison to help us deliver that brand to the world.”
The research study and the marketing campaign were among the first actions taken by the newly elected RTCC board officers.
Elected to two-year terms, the officers are:
- Chairman Ed White, chairman and CEO of Field2Base, Inc., an enterprise-level software company with solutions for mobile data capture and delivery and forms automation.
- Vice Chairman Mark A. Ascolese, executive chairman of Power Analytics Corp., which provides software solutions for electrical system planning, operation and smart grid use in energy-intensive, mission-critical facilities and microgrids.
- Secretary/Treasurer Tim Fairchild, director of SAS’s global utilities practice. SAS is a global leader in advanced analytics software organizations use for fact-based decision making and business transformation.
“Field2Base, Power Analytics and SAS are leaders in the energy analytics space and important to the emerging cleantech sector,” said Lee Mazzocchi, senior vice president and chief integration and innovation officer for Duke Energy and RTCC founding board member.
“Having top executives of these companies at the helm of RTCC will ensure that this organization takes strategic actions that will move the needle for this region and this industry,” Mazzocchi said.
RTCC is an initiative of business, government, academic and nonprofit leaders working to accelerate the cleantech economy and is led by a 10-member board of directors. The Research Triangle Regional Partnership (RTRP) formed and manages the RTCC with funding from industry members ABB Inc., Duke Energy, Field2Base Inc., Power Analytics Corp., PowerSecure International, RTI International, SAS, Schneider Electric, Sensus, and Siemens.
RTRP is a public-private partnership that leads economic development strategy for the 13-county Research Triangle Region of North Carolina.
For more information on the RTCC, visit www.researchtriangle.org/clusters/rtcc or contact Managing Director Lee Anne Nance, (919) 334-4075 or firstname.lastname@example.org.
# # #
Contact: Lee Anne Nance, (919) 334-4075