Media Contact:
Scott Misner / (919) 235-0940 / smisner@misnercorp.com
FOR IMMEDIATE RELEASE:
January 3, 2005
Regional Task Force Appoints 21 CD to Create Digital
Resource that Unites Research Triangle Businesses
Compact disk to link 13 counties; aid Research Triangle business development
DURHAM, N.C. -- In an effort to show alignment and cooperation among this region's business support organizations, the Research Triangle Regional Partnership (RTRP), working in cooperation with the North Carolina Department of Commerce, will link 13 counties, all area development organizations, chambers of commerce and local business assistance organizations on a CD-ROM Business Resource Guide. 21 CD, Inc., is currently creating this multimedia CD, which will be used by area businesses as a comprehensive resource tool. It also is earmarked for use as an economic development tool aimed at businesses considering a move to the Research Triangle region.
"The RTRP Business Resource Guide will demonstrate the scope of business and industry in this region," said Peter Nyberg, president of 21 CD, Inc. "We are honored that RTRP has entrusted 21 CD to create this landmark guide to unite area business development.
"By using multimedia digital CDs for this campaign, RTRP shows an appreciation for the impact of the CD format and our ability to track its usage and then compare to one-dimensional printed materials. We expect a tremendous response, as our direct marketing campaigns typically result in better than 15 percent usage," said Nyberg.
In its digital format, the RTRP Business Resource Guide will be the most comprehensive listing of businesses and corporate information available on the 13-county Research Triangle region, including data from area economic development organizations such as: N.C. Department of Commerce, N.C. Community College System, N.C. Rural Economic Development Center, and the Small Business & Technology Development Center, among others.
Each disk will include comprehensive information on the 13-county Research Triangle region, yet will feature a custom faceplate and introductory message based on the represented county, chamber of commerce, or economic development organization. When completed in the spring of 2005, RTRP will begin distributing the digital guides to area corporate leaders as well as company executives considering a move to the Research Triangle region.
21 CD, Inc. is an innovative producer of multimedia marketing utilizing trackable CDs, DVDs and interactive technologies. These solutions enable marketers to gather user information and deliver superior campaign results. As an industry leader of digital technology, 21 CD seeks to advance traditional marketing methods from static, one-
dimensional printed material to dynamic, interactive multimedia. The company is based in Durham, N.C., and works with Bald Head Island Limited, Blue Cross Blue Shield of N.C., Duke University, Environmental Protection Agency, Syngenta, and Presbyterian Church (U.S.A.), among others. www.21CD.com
RTRP is a public/private partnership that promotes economic development for the 13-county region of North Carolina comprising Chatham, Durham, Franklin, Granville, Harnett, Johnston, Lee, Moore, Orange, Person, Vance, Wake and Warren counties. www.researchtriangle.org
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