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Paula Harris, Marketing Director (919) 286-4407 ext. 20 FOR IMMEDIATE RELEASE: September 23, 2004 DURHAM, NC -- Northgate is turning shopping
inside out! Demolition and pre-construction phases have already begun as
Northgate makes a bold move in the marketplace providing the best of both
worlds…shopping inside as well as outside. Northgate will be converting about
31,000 square feet of current indoor shopping space back to the great outdoors
as well as constructing 33,000 square feet of new outdoor shopping and
dinning. There will be convenient
store front parking, themed restaurants with outdoor seating, new specialty
stores and a variety of year round entertainment and special events taking
place in areas of the newly designed outdoor “Plaza”. The outdoor “Plaza” will feature year round entertainment
including national and local celebrities, art and music for children, evening
concerts for the family, special community programs and a variety of activities
and events for all ages and all cultures. Reversing a long time all indoor
shopping experience back to the great outdoors is territory that Northgate has
actually “uncovered” before. Originally
built in 1960 by W. Kenan Rand Jr., Northgate opened its doors to Durham as a
strip center with Colonial store supermarket and a variety store, Roses. In 1974, Northgate responded to shopping
preferences and enclosed the center converting it into the ever popular indoor
shopping venue known as the Mall.
Anchors at that time included Sears and Thalhimers. In 1986, another portion of the mall was
constructed building new space for Thalhimers along with a new multi level
parking deck. 1987 saw yet another area
of the Mall built which included the current food court and lower level
Business Center. Hecht’s and Hecht’s
parking deck were built in 1994 along with additional 53,000 square feet of
enclosed mall retail space. And now, as irony would have
it, Northgate’s 45th Birthday
(2005) will be celebrated outdoors as outdoor shopping becomes popular once
again! Giving customers a wider range
of shopping choices includes not only bringing the indoors outdoors but there
will be more selection of stores from which to choose. “Currently Northgate Associates is
engaged in active negotiations to lease space with a variety of fashion, dining
and entertainment prospects. As leases
are signed Northgate will make formal announcements to the public and members
of the Press” says Virginia Rand Bowman, Managing General Partner for Northgate
Associates. “This project has been on the drawing board for quite some time” says
Bowman “…and we are proud to announce not only a new way of shopping but a
significant alternative for family entertainment in Durham.” Completion and Grand Opening of the
multi-million dollar project is currently slated for October, 2005. Fact Sheet Northgate 2005 Redevelopment & Expansion (Numbered Renderings Coincide with Introduction Northgate has been the dominant
retail shopping complex in Northern Durham for the past 44 years. The Development Team maintains a constant
vision for the future making Northgate a never-ending “work in progress”. Like many other regional malls around the
country, Northgate is in a transition mode changing to provide a variety in
merchandise, a broad choice of dining and entertainment venues, the best
possible customer service and a pleasant shopping environment for all of its
patrons. Northgate will Turn Shopping
Inside Out! Redevelopment
& Expansion Phasing
1. Northgate began
its major renovation and expansion program with minor demolition and cosmetic
improvements during this month. A
decorative fence and new parking lot lighting has been installed on the I-85
side of the mall. A parking ratio
reduction from the City of Durham Planning Department was approved in
July. Deck 1, built in 1974, is being
torn down and replaced with an open field of parking prior to the 2004 holiday
season. (see attached rendering #1) 2. Upon completion
of a major traffic study in 2003, Draper Aden Associates recommended that the
primary entrance into the mall at Gregson Street be modified to accommodate a
“roundabout.” The North Carolina
Department of Transportation is working with Northgate’s engineers to design a
smooth transition into the mall in conjunction with the construction that is
also occurring on I-85. NCDOT approval
for these modifications is pending. (see attached rendering #2) 3. A new traffic
plan for vehicles as well as pedestrians will be implemented the first quarter
of 2005. Vehicular traffic into Deck 2
will be drawn up to the higher levels with improved signage and ease of
flow. A second exit and improved
internal movements within the deck will assist in creating better utilization
of this previously unproductive parking structure. New, brighter lights will be installed, concrete stairwells will
be opened up, and an elevator enclosed in a clock tower will be added on the
northeast corner of the structure.
Architectural features will be added to the façade of Deck 2 to make it
more aesthetically pleasing to the public. (see attached rendering #3) 4. The initial
site plan for the design of the property to accommodate a “lifestyle feature”
was created by Sclater Partners. This
new design format has provided the “vision” for the overall project. With Belk’s departure from the shopping
complex in February of 2005, construction will immediately commence on the
second floor of the building to accommodate a multi-screen, stadium seating,
surround sound cinema complex. The
existing roof of the building will be raised approximately ten feet and ten
additional structural columns will be designed and erected on the first
floor. The first floor will accommodate
one or more junior anchor tenants. (see attached rendering #4) 5. With the
assistance of Lineberry Architectural Group, Ballentine Associates, and Lappas
+ Heavener Landscaping, Northgate Associates is aggressively moving forward
with the overall design for the “lifestyle” portion of this project. The mall area in front of Belk’s will be
torn down and replaced with a “lifestyle” element with a variety of stores and
restaurants (approximately 31,000 square feet) opening onto an open plaza
area. The “Plaza Area” (approximately
20,000 square feet) will become an entertainment feature for the shopping
complex which will have the ability to accommodate art shows, musical
performances, radio station events, civic and charitable functions on a
periodic basis. In addition, smaller
specialty shops and fast casual dining operations (approximately 33,000 square
feet) will be nestled into an area backing up to the mall shops from Center
Court down to Mitchell’s Hairstyling. The new
outdoor “Plaza” will feature
6. As
previously mentioned, traffic flow in and around the site will be dramatically improved. With the improved access at Gregson Street,
customers will be able to flow freely into the multi-level deck next to the new
cinema complex. Directional signs will
allow patrons to easily maneuver the deck to park on the upper levels close to
the cinema. At grade level, vehicles
will travel one way around the deck and into the plaza area. Elevated crosswalks will enhance pedestrian
flow. (see rendering #6) 7. The
interior of the mall will not be forgotten.
Current tenants have been encouraged to “dress up” their exterior
facades by implementing Northgate’s “Streetscape” design criteria that provides
for outside signage, display windows, awnings, and an upscale slate wall
finish. On the interior, many
storefronts will be modified to incorporate elevated storefronts and
individualized entryways with creative signage. Furniture in the soft seating areas will be reupholstered;
colorful decorative banners will provide color; a soft play area for children
will be added; an additional restroom facility is being constructed across from
the N.C. License Bureau; an array of new tenants that will begin to open in the
spring of 2005. Emphasis will continue
to be placed on the success of existing merchants as well as attracting new
retailers and eateries which currently do not have a presence in the
Triangle. These targeted retailers will
offer unique assortments of merchandise which will make Northgate distinctly
different from the other shopping complexes in the area. (see rendering #7) OVERVIEW Preliminary construction estimates
indicate that Northgate Associates will be spending in excess of $13,000,000 on
renovations to the shopping complex during the next 12 months. It is anticipated that the bulk of
demolition and construction will commence when Belk’s vacates its premises in
February 2005. A Grand Opening Celebration is
slated for mid-October 2005 upon completion of all the improvements in the
shopping complex. |