Amazon bringing retail ‘4 star’ store to Raleigh’s Crabtree Valley Mall

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Amazon bringing retail ‘4 star’ store to Raleigh’s Crabtree Valley Mall
Inside an Amazon 4-star store.

RALEIGH – Amazon plans soon to open a retail store in Raleigh’s Crabtree Valley Mall.

According to its website, the store will open in the near future.

Called Amazon 4-star, the store will offer what Amazon calls “customer favorites from”

4-star refers to ratings Amazon customers assign to products they buy.

“Everything in the store is rated 4 stars and above. a top seller or new and trending,” Amazon says.

An image Amazon published of a store shows a wide variety of goods, from electronics, household products to books and toys.

Amazon has had “pop-up” stores in the Triangle previously.

The 4-star locations join a growing number of “brick and mortar” stores as Amazon expands beyond its already massive Internet base. They include:

  • Amazon go (food, groceries)
  • Amazon Books
  • Amazon pop up
  • Amazon 4-star

The Raleigh store would join a lineup of some 30 stores spread across 17 states.

So how are these stores different?

“Like Amazon Books, Amazon 4-star is designed all around customer discovery. We are an extension of, and have filled our stores with familiar product groupings like you would see online,” Amazon explains.

“This includes a ‘Most-Wished-For’ section, ‘If You Like, Then You’ll Love’ pairings, ‘Highly-Rated’ tables, and more.”

However, the 4-star stores are traditional in one way: accepting payments.

“Unlike Amazon Go, we do not have ‘Just Walk Out’ technology,” Amazon says, referring to a touchless, cashless system.

Amazon’s footprint was already growing across North Carolina with a recently opened warehouse in Garner, a distribution facility in Durham and several other warehouses in other parts of the state.

Original Article Source: WRAL TechWire