Ashley joined RTRP in 2019 as its Marketing Manager. In this role, she’s responsible for the planning, strategy, and execution of all marketing, public relations, and communication initiatives for the organization. Her primary focus is raising the visibility of the region in a thoughtful and impactful way.
Prior to joining RTRP, Ashley was a Senior Account Executive at the Raleigh-based PR and marketing agency, BAERING (formerly MMI Public Relations). In that role, Ashley created and implemented campaigns and strategies for a diverse range of clients.
During her eight years with the agency, Ashley became very familiar with the Research Triangle Region as she managed and produced RTRP’s annual State of the Region event from 2015 to 2019. This made her a natural fit to join the RTRP team and support its 12 counties.
A native of Rocky Mount in Nash County, Ashley is a graduate of Wake Forest University where she studied English. She lives in Raleigh with her fiancé, Jon, and her constant companion, a Labrador retriever named Hank.